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22.07.2015

Telekom Albania officially unveiled

Telekom Albania is the new name of the leading telecommunication company in Albania! After 20 years of success and innovation in the market, the company who brought wireless communication in the country is now offering its services under the Telekom brand identity.

The new corporate identity was introduced in a press conference, where dr.Klaus Mueller, COO, Europe, Deutsche Telekom, and Dimitris Blatsios, CEO of Telekom Albania, presented the Telekom brand and its values as well as Deutsche Telekom’s leading telecommunication strategy in front of Edi Rama, Prime Minister of Albania, ambassadors, special guests and media representatives.

Almost 20 years of telecommunications history and contribution to society now become part of the big Magenta family and get a European-level endorsement. The Telekom brand stands for competence, innovation and simplicity, but the benefits of customers go far beyond that. They will enjoy an unparalleled customer experience, connected anytime, anyplace, as the company’s new slogan implies: “Çaste qe na lidhin”. Also, Telekom Albania’s customers will be connected by the latest 4G technology, according to license agreement.

“Our “T” logo carries the power, quality and expertise of the most valuable telecommunications brand in Europe as well as the 2nd most valuable German brand worldwide. I am very pleased to welcome Telekom Albania to the Magenta family, as we connect people across borders,” said Claudia Nemat, Board Member Europe and Technology at Deutsche Telekom. “This move is in line with our aim to become the leading European telecommunications provider and reflects our strategy to offer the best customer experience Europe-wide driven by our technological leadership.”

Dimitris Blatsios, CEO of Telekom Albania, emphasized the importance of this decisive moment: “This is a significant milestone in the history of our Company and a major development in the telecommunications sector of the country. The brand identity of Deutsche Telekom and what it represents will bring forward a new world of infinite possibilities for the customers and the communities we serve. Telekom Albania launches today the 4G services, enabling our customers to enjoy unprecedented speeds in their mobile experience”.

Telekom Albania’s fourth generation technology reaches up to 150 Mbps, enabling transmission of huge data quantities over the shortest period of time and thus, giving way to numerous useful applications in everyday life. The products and services of Telekom Albania are offered via the biggest retail network in Albania. The Telekom Shops represent hubs of the latest technology solutions and stand for excellent customer experience. Customers will see a number of significant changes across main touch points, such as the company’s new website: www.telekom.com.al.

The official launch of Telekom Albania will be celebrated within a series of interactive events. As a key highlight, the media campaign “We connect people in Europe!”, which to date, Deutsche Telekom has launched in twelve European countries, is being brought to life with a near perfect scale creation of European landmark buildings from the campaign on the main square of Tirana, inviting people to experience how Telekom Albania connects them to Europe.

                      

About Telekom Albania

Telekom Albania launched commercial operations in 1996, under the commercial name of Albanian Mobile Communications. In 2008, it joined Deutsche Telekom Group and in 2015 it embraces the Telekom brand identity. With contemporary products, relentless innovation in accordance with the most recent technology developments and most competitive prices, Telekom Albania has become an important generator of qualitative communication and innovation in Albania.

 

About Deutsche Telekom

Deutsche Telekom is one of the world’s leading integrated telecommunications companies with around 151 million mobile customers, 30 million fixed-network lines and more than 17 million broadband lines (as of December 31, 2014). The Group provides fixed network, mobile communications, Internet and IPTV products and services for consumers and ICT solutions for business customers and corporate customers. Deutsche Telekom is present in more than 50 countries and has approximately 228,000 employees worldwide. The Group generated revenues of EUR 62.7 billion in the 2014 financial year - more than 60 percent of it outside Germany.